Madaket + Co. is a Hong Kong based consultancy focused on developing insight driven communication and marketing strategies for our client’s most important business opportunities. We partner with our clients to immerse ourselves in their business and understand what motivates their key stakeholders. The result is sharp and creative programs that drive measurable outcomes.
Experienced counselors drive our client work and bring to bear their deep experience cultivating and nurturing the reputations of some of the word’s most iconic global brands and local heroes. Each engagement is motivated by our team’s desire to bring fresh thinking to every challenge, because we understand that every situation is unique.
We’re motivated by helping our clients discover how to cut through the clutter and engage with their stakeholders. The foundation of our work with clients is rooted in gathering insights, through our own custom research and analysis and through our network of best in class specialists.
There's nothing worse than a great idea applied poorly. Putting insights to work intelligently is our passion. We work with our clients to create roadmaps that drive measurable outcomes for their campaigns, by taking an integrated approach to content development, understanding the target audience and media planning.
For an effective strategy to drive impact, it needs to be powered by a compelling and credible narrative. We help our clients do this by crafting sharp messaging and then creating interesting written and visual content that engages their stakeholders.
Integrated Media Planning
Today's media environment is increasingly diverse and complex. Our approach to media planning is rooted in understanding first where your target audience is influenced. Then we build customized media strategies that balance the right mix of channels (traditional & digital/social) and approaches (paid & earned).
If it can't be measured, is it really worth doing? Our goal with every client engagement, is to establish measurable outcomes from the outset. Whether its seeking to increase brand awareness, shift perceptions, drive sales, overcome a crisis, we understand that success needs to be clearly defined.
When all the planning and strategy work is complete, we put all of our focus into providing exceptional campaign execution and management. Throughout a client engagement, we provide constant monitoring and feedback, making adjustments to campaigns as required.
Editorial Services & Content Development
Crisis Communications & Issues Management
Internal & Workplace Communications
Capital Market & Investor Communications
Digital & Social Media Strategies
Design & Creative Services
Josh is the founder of Madaket + Co. and the firms lead strategist and creative director. He brings over 15 years of communications, marketing, and public affairs experience that has spanned both corporate and global agency environments in North America and Asia Pacific. Most recently, Josh was the head of Ketchum’s corporate and financial practice in Hong Kong, where his teams built award-winning client campaigns recognized by local, regional and global competitions.
He has built a reputation as a trusted adviser to his clients by delivering communication and brand building campaigns that drive real impact and measurable results. His insights and smart, creative programs helped a leading hospital secure regulatory approval to expand healthcare access; elevated the global reputation of a major Chinese financial institution and paved the way for an iconic technology company to re-launch its brand and market positioning.
Josh launched Madaket + Co. to provide clients with a more nimble and flexible service delivery model. Senior strategists work with clients directly to strategize, plan and execute campaigns. The firm combines these senior counselors with an open architecture platform to source the best partners for client engagements that require deeper expertise in digital, social, design and mobile capabilities.
Since 2012, Josh has served on the board of the Council of Public Relations Firms of Hong Kong (CPRFHK). The CPRFHK mission is to bring consultancies together to establish standards, discuss issues affecting the industry, and to identify strategies for enhancing the professional reputation of public relations firms in Hong Kong. He was elected to chair the Issues Committee for the 2013 Board year, where he will work with the membership to identify critical business and regulatory issues that have an impact on the health of the broader communications agency sector.
Thomas Kwan is the managing director of Madaket+Co. He has more than a decade of experience in public relations and specializes in corporate communications and media training for multinational corporations, international financial services firms, and semi-government bodies / NGOs.
Thomas’ communications expertise includes strategic counseling on corporate and strategic positioning and messaging, regional program coordination, media relations, communications content development and event management. He is responsible for client advisory and day-to-day management of key accounts at Madaket. Thomas is also a seasoned media trainer who has trained senior executives at international financial services companies and property developers in Hong Kong.
Prior to joining in December 2014, Thomas was Account Director of the corporate practice at Ketchum Hong Kong. During his decade of service at Ketchum, he was the account lead of the firm’s two top MNC clients, in addition to a number of international corporations with operations in Asia Pacific.
Over the years, Thomas has helped strengthen the reputation of clients including Schroders, FedEx Express, Gazprom, United Airlines, Lombard Odier, Visa, DKSH, Nissan, BASF, Kodak, as well as Hong Kong semi-government organizations Hong Kong Green Building Council and the Council for Sustainable Development.
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